From new to past clients, everyone is worrying about costs. Whether they are making money or losing it, everyone wants to get the best deal. But, that is just business.
I hear “We really need the website, but we are just concerned with the cost?” and “That would be a really cool feature, but how much does it cost to add it.”
So I ask, “What does it cost you to not have a website?” and “How much time does that new feature save your staff? What does it cost you to not have that feature?”. Maybe there’s a feature that can help an employee do something twice as fast – making more time for them to get to the other 100 things on their plate. Maybe not having a website is keeping you from closing more deals, contracts, advertisers, billing more hours, etc. Can you put a dollar amount on that? Saving $2,000 dollars while you are missing out on $12,000 doesn’t make sense to me. Perhaps, my experience hasn’t matured enough to know whether or not these assumptions are right, but they do make some logical sense right?
It has become more apparent to me that risk is a vital part of business. For those who are having clients turn down new work or new websites, try a profit share/revenue sharing program. Yes, you will work for free for quite some time on a profit share website and money will trickle in slowly enough to drive you crazy….but its still trickling in. Some money, is better than no deal, and no money. And maybe not this month or next month, but someday, there will be a pay-out that has you break even with your initial “risk” investment. I recommend handling only one client at a time this way or it could feel like you are working for free.